How review works - BRAT

Every MCR ticket is read automatically the moment it lands. The reviewer - we call it BRAT - checks whether your request has enough for a creative to start, and returns one of three outcomes:

Outcome	What it means for you
Sufficient	Your ticket moves straight into the work queue. This is the goal. (Sufficient is the status BRAT sets on Monday.)
Needs Attention	Something’s missing or doesn’t add up. The ticket stays on the board; you’ll be asked to fix one thing.
Rejected	Not enough to work with. The ticket moves off the main board; resubmit with specifics.

How re-checking works

• BRAT re-checks the board once a day (early morning at 9am).
• After two unsuccessful passes it locks the ticket and stops re-checking it.
• A locked ticket needs a human to either fix + reevaluate, or override - see Project Manager status overrides.

While your ticket sits in Triage

A newly submitted ticket lands in the Triage group and stays there until it is ready and routed. While it is in Triage, it is hands-off.

In Triage, don’t touch statuses and don’t start the work

A ticket in Triage is not yours to move yet. Every status is set by automation, and only BRAT or a project manager advances a ticket out of Triage. Don’t flip a status, and don’t begin the work while it sits here: changing a status by hand breaks the automations that route the ticket, build its folders, and wire it to Lucid and Iconik downstream. The only fields you fill in Triage are Scope, Request Type, and Assignee. Once the ticket is checked and moved to In Progress, it is assigned and the work begins.

Need it moved sooner

If a deadline means a ticket can’t wait for the next daily pass, don’t push it through yourself. Tell a project manager (Vicky, Michelle, or Alex) what is needed and why. They promote it with the Override (HUMAN) lever, the only sanctioned way to move a ticket into In Progress ahead of the daily cycle. See Project Manager status overrides.

Filing a ticket for your own work

If you’re on the Marketing team and you open a ticket to track work you’re doing yourself, so you’re the requestor and the assignee, BRAT doesn’t hold it to the full brief standard. Because there’s no handoff to another person, the ticket is fast-tracked into In Progress as soon as you’ve set its Scope and Request Type and assigned it to yourself. A light brief is fine here. This is the one case where a submitter’s own ticket skips the intake bar, and it is limited to your own work: reassign it to someone else afterward and the board flags it.

Walkthrough

The fastest path to a Sufficient is a complete brief on submission - see Submit an MCR ticket (DoR).

Once it reaches In Progress

When a ticket clears Triage it is assigned and the work begins. These two walkthroughs cover that handoff from the creative’s side - watch the short one for the shape of it, the long one when you want every step.

The short version

What a creative does the moment a ticket lands in their queue.

The full walkthrough

Starting an assigned ticket end to end, in real time.