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WAC Workflows PlaybookPB

App shots & PPID images - overview

The finish line of NPI: where produced imagery becomes the two image types that ship to the product website. Photography, video, and CG all converge here. Review happens in Iconik and flips a Monday subitem status, the same as every other NPI task. For each SKU these steps live in the subitems on the Product Planning (NPI) board.

What ships

Section titled “What ships”
  • App shots - the product in a styled / lifestyle setting (with a concept image upstream).
  • PPID images - the catalog product images, from approved photography or renders.

The app shot flow

Section titled “The app shot flow”
  1. concept_image - internal concept/mood imagery, often produced with generative AI. A Lead reviews it if one is assigned. With no Lead, the Brand Manager reviews it - unless the BM is the task’s assignee (you don’t review your own work) or there’s no BM, in which case it self-approves. A blank assignee defaults to BM Review. Either way it ends at Completed.
  2. app_shot - the product in a styled setting. It starts once the concept image is done and photography_versions or renders is approved. Normally the PMM then the PM approve it; a Lead only reviews first when one is assigned to the SKU. Approved app shots publish to the website and feed the product video’s post_production alongside the script and voiceover.

The PPID image flow

Section titled “The PPID image flow”
  1. ppid_images - approved photography_versions or renders enter PPID prep; the PM does the website tagging (thumbnail codes + image order), then Approved. The web exports then publish and the pipeline closes itself out - ppid_images flips to Completed once both web tasks land.

Deep how-to

Section titled “Deep how-to”

Definition of done

Section titled “Definition of done”

app_shot reaches Approved after PMM and PM review - a Lead reviews first only when one is assigned - and is then published. ppid_images is Completed once both web exports land.